Our Story
Living in the modern world has a lot of side effects. The effects of climate change, labor exploitation, and animal mistreatment as results of our behavior are well known, but unlike nutrition facts, these aren't on the label.
Our Mission
We want to make people more aware of the products they buy and the companies they buy from. Our goal is to educate people, make information easy and accessible and to help create a better world to live in.
How We Can Help
Even though many environmental concerns can't be improved by consumer choice alone, the World Economic Forum states that 60%-70% of emissions are driven by consumer behavior, either directly or indirectly. This means that voting with your wallet can have an enormous impact on emissions, fair labor, and animal welfare.
Enter Another Tomato We exist to help you better understand tradeoffs in the products you buy. What's the difference between B Corp and Bluesign? Between GOTS, FSC, MSC, ROC and ECA? Consumers want to do the right thing, but there's no easy way to select the best product without doing a ton of research. We simplify the process and to bring clarity to the confusion.
Sustainability Scoring
For each company featured on our website, we assign a sustainability score, calculated based on their performance against various certifications. This score serves as a measure of their commitment to environmental and social responsibility.
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