Beautycounter
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Beautycounter Relaunches as Counter with Streamlined Product Line
After a year-long hiatus, Beautycounter is rebranding as Counter, focusing on a streamlined product line and a renewed commitment to clean beauty.
Beauty Independent -
Beautycounter Would Like To Reintroduce Itself
Under founder Gregg Renfrew's leadership, Beautycounter is relaunching as Counter, maintaining its clean beauty ethos while shifting away from its previous MLM-style compensation model.
Business of Fashion -
Beautycounter Relaunches as Counter with Streamlined Product Line
After a year-long hiatus, Beautycounter is rebranding as Counter, focusing on a streamlined product line and a new business model emphasizing 'community commerce.'
Business of Fashion -
Beautycounter Set to Return With New Name and Look
After a hiatus, Beautycounter is relaunching as 'Counter' on June 25, featuring updated branding and product formulations.
Fashnfly -
Beautycounter to relaunch with new name after bankruptcy
Beautycounter is set to relaunch as 'Counter' on June 25, focusing on skincare and makeup for women over 35.
Cosmetics Business -
Beautycounter Is Returning As Counter After Falling Into Bankruptcy
Following its bankruptcy, Beautycounter is rebranding as 'Counter' with a streamlined product line and a focus on women over 35.
Beauty Independent -
Beautycounter Is Returning As Counter After Falling Into Bankruptcy
Beautycounter is set to relaunch as 'Counter' on June 25, 2025, with a streamlined product line and updated branding.
Beauty Independent -
Beautycounter Relaunches as Counter with Streamlined Product Line
After a year-long hiatus, Beautycounter is rebranding as Counter, focusing on a curated selection of skincare and makeup products, and emphasizing owned retail spaces.
Beauty Independent -
Beautycounter Relaunches as Counter with Streamlined Product Line
After a year-long hiatus, Beautycounter returns as Counter, focusing on a refined product lineup and renewed commitment to clean beauty.
Beauty Independent -
Beautycounter Is Returning As Counter After Falling Into Bankruptcy
Following its bankruptcy, Beautycounter is set to return as Counter, with a reduced product lineup and a focus on owned retail presence.
Beauty Independent