Supergoop!
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Supergoop! Teams Up with Liza Koshy on 'Feel Super' Campaign
Supergoop! has launched the 'Feel Super' campaign featuring actress Liza Koshy to emphasize the importance of daily SPF use. The campaign highlights popular products like Glowscreen, Unseen Sunscreen, and Play, with Koshy serving as the brand's Chief Super Officer.
Drug Store News -
Liza Koshy Retires as Supergoop! 'Chief Super Officer' in Campaign Finale
Actress and YouTuber Liza Koshy concludes her role as Supergoop!'s 'Chief Super Officer' in the final chapter of the 'Feel Super' campaign, which aimed to promote daily SPF use through engaging and humorous content.
DesignRush -
Supergoop! Founder Holly Thaggard Steps Back from Company
Holly Thaggard, founder of Supergoop!, has stepped away from the day-to-day operations of the sunscreen brand after two decades, expressing her continued passion for SPF and hinting at future endeavors.
Retail Dive -
Supergoop! Founder Holly Thaggard Steps Back from Company
Holly Thaggard, founder of Supergoop!, announced she is stepping away from the day-to-day governance of the sunscreen brand after nearly two decades.
Retail Dive -
Supergoop! Founder Holly Thaggard Steps Back from Company
Holly Thaggard, founder of Supergoop!, announced her departure from daily operations after nearly two decades, expressing her continued passion for SPF and hinting at future endeavors.
Forbes -
Supergoop! Enhances SMS Marketing Strategy to Engage Customers
Supergoop! has refined its SMS marketing approach to better connect with customers, focusing on personalized, conversational messages and audience segmentation to stand out in a crowded market.
Marketing Brew -
Supergoop!, Amorepacific and Beiersdorf Experts Talk Beauty's Sunification
Industry leaders discuss the integration of sun protection into various beauty products beyond traditional sunscreen.
Global Cosmetic Industry -
Former Supergoop! CMO Britany LeBlanc Named CEO of Herbivore Botanicals
Britany LeBlanc, former Chief Marketing Officer at Supergoop!, has been appointed as the new CEO of Herbivore Botanicals, aiming to expand its presence in the prestige skincare market.
Beauty Packaging -
Supergoop! Celebrates Sunscreen Through AR Snapchat Lens
Supergoop! launched the 'Solar Powered Freedom' campaign, featuring an augmented reality Snapchat lens to promote daily SPF use among younger audiences.
Adweek -
Supergoop! Appoints Lisa Sequino CEO
Supergoop! has named Lisa Sequino, former CEO of JLo Beauty, as its new Chief Executive Officer to lead the company's growth initiatives.
Global Cosmetic Industry