Modibodi
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Modibodi Campaign Tackles Period Leak Anxiety With Relatable Storytelling
Modibodi has launched a new campaign addressing period leak anxiety, transforming fear into confidence by highlighting the brand's leak-proof protection.
LBBOnline -
Modibodi And SmileyWorld Just Teamed Up For The Must-Have Period Swimwear Of Summer
Modibodi and SmileyWorld have collaborated to create a limited-edition period-proof swimwear and underwear collection, featuring the iconic SmileyWorld winky icon and designed to hold up to eight tampons’ worth, making swimming during menstruation more comfortable and sustainable.
URBAN LIST GLOBAL -
Modibodi Unveils Renaissance Collection
Modibodi introduced its first Intimates range, the Renaissance collection, blending practical, leak-proof technology with stylish, delicate designs. This line offers a sexy and functional alternative to traditional period underwear, featuring elegant lace and various absorbency levels to cater to all stages of the menstrual cycle.
Fizzy Mag -
Modibodi and Fabric Challenge Menstruation Myths with Shark-Infested Campaign
Modibodi partnered with creative agency Fabric to dispel myths about swimming during menstruation. The campaign features marine biologist Brinkley Davies swimming with 5-meter tiger sharks while on her period, wearing only a Modibodi swimsuit. This initiative aims to address misconceptions that prevent individuals from swimming during their periods.
Mi3 -
Modibodi Unveils 'Fear Not' Brand Platform via Fabric
Modibodi launched a new brand platform called 'Fear Not' in collaboration with Fabric. This initiative encourages women to embrace their periods without fear, positioning Modibodi as an aspirational lifestyle brand. The campaign targets Gen Z and Alpha audiences, emphasizing confidence and environmental engagement.
AdNews -
Modibodi's CEO Kerry Cusack Discusses Growth in the Period Panties Market
Kerry Cusack, CEO of Modibodi, discusses the brand's expansion into the period panties market, highlighting the company's focus on sustainability and innovation.
FashionUnited -
Modibodi launches a teen period-proof collection ahead of school returning for 2024
Modibodi has introduced the 'Class of Confidence' collection, a new line of period-proof underwear and dancewear designed specifically for teenagers and tweens, aiming to help them manage menstruation confidently as they return to school.
7NEWS -
Modibodi heads to Paris with breakthrough period lingerie range
Modibodi is set to launch its first period-proof lingerie range, the 'Renaissance Collection', at Salon International de la Lingerie in Paris, designed to appear and feel like regular underwear while providing leak-proof protection.
Inside Retail Australia -
Justyna Green's comic for period pants brand breaks an important taboo
Illustrator Justyna Green has partnered with Modibodi to reimagine its First Period Kit, creating an exclusive illustrated comic and sticker kit that tells the story of a girl's first period, aiming to normalize the changes girls go through and break taboos around female anatomy.
Creative Boom -
Fear Not. Modibodi® Launches New Brand Platform to Dispel Period Fears with Fabric
Modibodi has introduced a new brand platform, 'Fear Not', aiming to challenge category conventions in menstrual health by embracing irreverent fun and celebrating moments where women can take life and periods less seriously.
LBBOnline